AI-Powered Marketing Excellence.
Transform your marketing strategy with AI. Our T.R.U.S.T. Framework ensures ethical, compliant, and effective AI implementation for your marketing initiatives.
The Woosh Consultants AI Marketing Proficiency Programme is an intensive, three-day training syllabus designed to equip business professionals with advanced generative AI skills. Utilising the Google Pro Suite, the curriculum guides participants through content creation, visual branding, and secure web development while prioritising South African legislative compliance. The course is anchored by the T.R.U.S.T. framework, ensuring that all AI-generated output remains ethical, human-verified, and legally sound. Participants engage in a practical capstone project called "The Agency Sandbox" to demonstrate their technical and regulatory competency.
The T.R.U.S.T Framework: Our Commitment to Ethical AI
Evaluate the intent. Before engaging with AI, identify the goal and ensure the tool is appropriate for the task.
Identify the data. Be hyper-aware of Personal Identifiable Information (PII) and ensure compliance with POPIA.
Bias and Ethics check. Use AI to augment human capability, not replace critical judgment or propagate misinformation.
Human-in-the-loop. No AI output is final until a human professional validates, edits, and approves the content.
Priority One. Always operate within secure, enterprise-grade environments to protect organisational intellectual property.
AI for Marketing Excellence
Strategic AI training programs for marketing professionals and agencies
Programme Overview
Built for small business owners and marketing teams, this 3-day programme shows you how to use Google's AI tools to create better marketing faster—without compromising on South African compliance. You'll move from practical AI foundations to hands-on execution, with a strict Human-in-the-Loop approach throughout.
Using the Google Pro Suite (including Gemini, Docs, Slides, Sheets and NotebookLM), participants learn repeatable workflows to research, write, design and deploy campaigns. The programme is designed for organisations across sectors such as telecoms, financial services, ICT, energy, agriculture, mining and manufacturing—helping teams augment capacity while reducing risk under POPIA, PAIA and the Consumer Protection Act (CPA).
What you'll cover (3 days)
Three intensive, practical training days (7.5 hours per day) take you from AI literacy to confident, real-world deployment—so you can plan, create and launch compliant marketing assets with speed and control.
Day 1: AI fundamentals + content strategy
Goal: Understand AI in plain business terms and start using Gemini in your day-to-day marketing workflow immediately.
Day 2: Visual branding + secure infrastructure
Goal: Create on-brand visuals, understand the building blocks of a modern website, and set up safe data flows for leads and analytics.
Day 3: Agentic web build + live capstone
Goal: Use agentic AI to build and deploy working web assets, then prove proficiency in a practical, live simulation.
Assessment (live, practical)
You'll be assessed throughout the three days via a continuous, hands-on simulation—so you leave with evidence of capability, not just theory.
To achieve the proficiency outcome, participants must complete a live build-and-review workflow that tests strategy, execution, and governance in real time.
Ready to Transform Your Marketing with AI?
Get started with our AI: Tiered Marketing Programme